Franchise SEO Services

Multi-Location & Franchise SEO Services

Get to the top of Google Maps so your customers can find you quickly and easily online. Ensure your blogs appear in relevant Google searches so prospects land on your page. Post to Google My Business and social media like a pro, encouraging a loyal brand following.

With Digital Shift, all the above is possible—and more. Let us take care of the complexities of managing and optimizing your locations. Our team specializes in Franchise SEO Services for national and international brands. In fact, our team of local SEO experts has been managing and optimizing location specific and geo-based SEO strategies since 2007. During that time, we perfected our methods for getting your franchise's website ranking on Google's first page, and converting searchers into loyal customers.

Not only are we experts at online marketing, but our company is also focused on delivering tangible results that you can monitor. Transparency is one of our top priorities, which is why we make ourselves available to you when you need us. We'll answer any questions you might have, keep you updated on your franchise SEO campaigns progress and will give you 24/7 access to your reports through our customer portal. Building long-term relationships with our clients is important to us.

Additionally, we take the time to get to know you and your business, so we can deliver the best service possible. Our in-house team of experts will work with you so we understand how your business works, who your target audience is and what your goals and distinct needs are. From there, we'll come up with solutions to your marketing problems designed to boost your bottom line.

We offer a wide range of services, including crafting informative blog posts, handling your social media presence, posting to Google My Business and replying to online reviews. We use the most cutting-edge SEO tools to create the best campaigns for your franchise. Our methods not only help potential customers discover your business, but begin to build trust with your company before even booking your services.

When you partner with Digital Shift, you can relax knowing our work will always be delivered on time, on budget and backed by our guarantee. We'll handle your franchise SEO strategy to improve your online presence, increase organic traffic and help your franchise location beat the competition throughout the franchise industry.

Franchise SEO Services

Have confidence in knowing that your brand is represented properly and that all work is performed with a high standard of care following your brand guidelines and exact specifications. At Digital Shift, we're on your team and want to see your business succeed. We work together with you to help you reach your SEO goals. We'll update you as often or as little as you please, but you'll always have the comfort of knowing that you have full access to your reports and information anytime you like.

SEO for Franchisors

In addition to servicing franchises and franchise owners, we have experience working with franchisors on a national SEO level to enhance domain authority and trust. Digital Shift can provide assistance and support with on-page SEO, content creation, off-page SEO and the more technical elements of search engine optimization like your site's structure and schema markup.

Local SEO for Franchisees

Multi-location and franchisee SEO requires a high degree of specialization and care. Digital Shift specializes in working with individual locations in the home service industry throughout Canada and the United States.

Our company has the expertise, knowledge and experience to deliver high-quality local SEO services. When we create an SEO campaign for your individual websites, you can trust that the day-to-day operations and monitoring are done manually by our local SEO experts. This ensures the highest level of quality and accuracy when it comes to your content optimization, local business listings and business citations. With us, you can trust that your site is in good hands—maximizing the level of traffic it receives.

Additionally, since we are so experienced at working with home service franchisees and franchisors across North America, you can rest assured that we will work within the corporate guidelines stipulated by your parent company.

What Does Current SEO for Franchises Look Like?

It's hard to think of a platform without a search bar anymore. Customers search everywhere nowadays, be it on social networks, community websites and, of course, search engines. Even Google Maps gets an incredible amount of traffic. Since local search has become the primary way consumers connect with businesses, now more than ever Franchise SEO must be white hat and not violate any platforms' terms of service. Not following Google guidelines can lead to a search engine penalty such as a loss of rankings, removal from maps and ultimately lost profits. In fact, Google has added algorithm updates to eliminate black hat and gray hat techniques. Google makes search engine updates frequently and announces major releases when they detect problems. Search Engines have enough resources to eliminate search engine “hacks” in the long-run.

Digital Shift's approach is to provide a complete overview of where your ideal customers/target audience are searching online. We will also determine what motivates them to use your service. This ensures that you're placing your SEO efforts in the right place, and consequently getting the most out of your site. When you work with Digital Shift we take care of your Franchise Digital Marketing so that you can take care of running your day-to-day activities with the confidence that your online marketing is being done right.

Franchise SEO Dos and Don'ts

Navigating the complexities of a franchise marketing strategy is no easy feat—especially when you already have your hands full running your business. At Digital Shift, we're truly invested in helping home service franchisees find success. That's why, in addition to offering a free exploratory consultation, we've put together the following tips.

Do Optimize Your Google My Business Listing

The days of the phonebook are out, but the days of the Google My Business listing are absolutely in. Ensuring your listing is fully optimized is key for ranking in Google search results and on Google Maps. Not only do you need to verify your listing, but you should also ensure it includes:

• Your contact information; including a local phone number
• Your business location; ensure your address is the same across all your online platforms
• Customer reviews; ensure you are replying to both negative and positive reviews
• High-quality images of your business
• Accurate and updated hours of operation
• An informative and engaging business citation
• Relevant categories that describe what your franchise does

Don't Use Keyword Stuffing Tactics

This is considered a black hat tactic, and will get you in a lot of trouble with Google. Too often, we see SEO companies that employ these kinds of tricks to help get your content ranking, only for the franchise website in question to be penalized. While any SEO expert worth their salt should be able to create a list of keywords that you can then integrate into your online content, do not put all these into one blog or a GMB listing. Keyword stuffing is obvious; the content no longer sounds like it's written by a human. Google likes high-quality content that is useful for readers—so it's important that your website, blog and any posting you publish is well-written.

Do Publish Blog Posts Using Target Keywords

Using relevant keywords is one of the best ways to help Google find your content and pull it up during a search query. The challenging part is writing content so it sounds natural while incorporating keywords at a healthy percentage. This is where our team of content writers can help. We know all the best practices to ensure your content is compliant with Google's guidelines while also making a splash online.

Don't Duplicate Content

As we mentioned earlier, Google likes high-quality content. This means your content has to be written from scratch each time. Any duplicate copy could result in penalties from the search engine. This is because, again, Google likes content that's written by humans—not AI software or bots. It can tell the difference, and one of the key markers it looks for is duplicated content. Not to mention, even if you're copying your own content that you've written, Google might think you have plagiarized.

Do Use Third-Party Online Directories

Google My Business is by far the most used, accessible and trusted listing available. However, it's still important to ensure you're using other online listings as well. Not only do you need your information to be accurate across any online platforms you're using, but you should also claim online listings on third-party sites so your brand can increase its recognition. Websites you should look at using include:

• Yelp
• The Better Business Bureau
• HomeAdvisor
• Facebook

Don't Use Too Many Links

Internal links are a great way to direct consumers to other areas on your site, and they do help optimize your content as well.  But much like keywords, there can be too much of a good thing. Over linking confuses Google and depreciates the value of your content. It doesn't know what to place priority on, so it weakens the overall authority of your blog post or web page. Think of it this way. If internal linking is like a hose, the more nozzles you try to spray water through, the less powerful the jet will be. Focusing on a few select links is more powerful than diluting your copy with too many.

Do Invest in a Link Building Campaign

A backlink is different from an internal link, because they are links on a third-party's website that connect “back” to your website. Google loves backlinks, because they demonstrate that other companies and websites think your content is valuable. The more valuable your content is, the more likely it is to be pulled up during an organic search query.

Link building campaigns take a significant amount of effort and man power, so this may be an area where you have a professional handle it. If you're curious to learn more about backlinking, we invite you to speak with one of our SEO specialists today.

Do Post to Social Media Platforms

Social media marketing is an important way to build brand awareness, connect with your customers and stay current. Through a comprehensive social media strategy, you can increase your following organically while also utilizing paid ads to target specific niches. With Google Analytics and Facebook analytics, you can watch the progress of your ad campaigns and see what connects with your ideal customer and what tactics you should scrap. There are many different social media channels available to home service franchisees, including:

• Facebook
• Instagram
• Twitter
• TikTok
• YouTube
• Snapchat
• LinkedIn
• Pinterest
• And more!

Get in Touch with a Specialist Today!

Are you ready to take your franchise marketing strategy to the next level? Stop missing out on organic and local SEO franchise opportunities. With Digital Shift in your corner, you can relax knowing your marketing needs are being taken care of by the best. While you can focus on your franchise business and delivering the customer service you're known for, we'll focus on delivering a marketing campaign that helps you grow. If that sounds too good to be true, you don't have to take our word for it. Instead, take a look at one of our client testimonials to see the difference we've made in the businesses—and lives—of other home service franchisees.

Ready to watch your business experience significant growth? Contact us to speak directly with a local SEO specialist about your local SEO strategy by filling out our online form, or giving us a call at (888) 380-2260.