The Digital Shift Blog - Page 2

Achieving a high level of traffic is essential to any business with an online presence. The more people that you can bring to your site, the more chance you will have of generating sales.    But if you’re not attracting many visitors to your website, what can you do?   There are several strategies that […]

Are you struggling to get the leads you need? Whether you have a brick and mortar store or you are selling exclusively online, everyone has to remain competitive to get customers. A sound and sturdy approach for generating leads online is essential but can be difficult to find. But -  you’re in luck! Here, we’ve […]

It’s a big job to create an SEO strategy, but it’s even more significant when you have more than one location or franchise. It’s up to you to create an effective local SEO strategy for your business - as well as all of those business locations that you have.   That’s where a lot of […]

The digital marketing industry will grow to $77.056 billion by 2023. This is to say that all sectors and businesses should take advantage of digital marketing. Specifically, automotive digital marketing should be an area of interest for car dealerships. Today’s customers are widely different from those that were there a few years back. The processes and […]

How Much Do Facebook Ads Cost [Answered] Did you know that Facebook is one of the most visited websites? The site boasts a whopping 2.2 billion monthly and close to 1.5 billion daily active users, a trend that is expected to keep growing over the years. With such huge traffic, it’s safe to say that this […]

What are the Top Benefits of Social Media Marketing? Whether you personally use social media is up to you. However, if you are a service business or franchise, you should be using social media marketing in your digital marketing campaigns. Check out our blog about social media for franchises here. With so many different platforms, […]

Google Guaranteed: What You Need to Know for Your Home Services Business While it is still a new concept, the Google Guarantee is quickly staking its claim as an internet advertising game-changer. In 2018, the popular search engine celebrated its 20th anniversary. Twenty years earlier, the world was a very different place. In 1998, Apple […]

With more than 2.2 billion monthly Facebook users, it's no big surprise why every business now utilizes social media to market their brand. Social media marketing aids in SEO goals, improving reputation and brand recognition, and it allows you to connect with your customers. But understanding how it works and doing the marketing are two different […]

Some people say trying to manage SEO for franchises is like trying to herd cats. It's a frustrating experience, full of  "No, don't do that!" and "Oh, come on!". The main issue with SEO for franchises is the complexity added with the more locations and personalities you add into the equation. But it can be done successfully... […]

Do You Find Yourself Complaining How AdWords is Expensive and Competitive? Even more, you then recall how you have tried Google AdWords in the past, but the results have been disappointing. This kind of thinking will drive your business to stagnation while your contenders continue to enjoy easy profits as they take the market share. Get […]

If you own a franchise and you have not stepped into digital marketing, it's time you do. Social media marketing for franchises is necessary to make your business thrive. You need the help of social media to take your franchise to the next level and reach the widest possible audience. Let's get into the 10 […]

In 2015, Google rolled out their highly anticipated Google Home Services as a beta program. The program was slated to promote home services such as plumbers, HVAC, and much more. In October 2017, Google Home Services was rebranded and rebooted as Google Local Services. Google Local Services ads are available in select cities and they are […]