The Digital Shift Blog - Page 3

Our checklist reveals the top 20 landing page optimization must-haves. If you want your landing pages to drive leads and generate sales, you need to make sure they're designed smartly. Our ultimate landing page checklist will help your service business triple conversions. Find out how to boost conversions now!

How can Digital Shift help grow your business? This is the first question we ask our clients. The team at Digital Shift takes the time to understand your strategic business needs, and from there, identify the appropriate solution. Our diverse experience in SEO, PPC, social media management, and other related services has allowed us to […]

People visit your site. Prospects become leads. Then the smallest hiccup occurs. And you're back to square one. You get frustrated, even infuriated. But we can't get mad at our site visitors. Without a seamless customer experience, it's impossible for a prospect to take the necessary steps to become a customer. Did you know that […]

What is Google Analytics Event Tracking? Google Analytics event tracking tracks anything that a user clicks on your website. This can include clicking phone numbers, email address, download links, sign-ups, form submissions, outbound links or any other calls-to-action. What a Typical Phone Number Link Looks Like Below is an example of basic link code that triggers […]

Add Google Conversion Tracking in 5 Easy Steps This blog post will walk you through how to add google conversion tracking code to your website with Google Analytics. Prerequisites for completing the setup include having google analytics set up on your website as well as having full admin access to your google analytics account. Step […]

Facebook Ad Placements Guide When advertising on Facebook, your ads will appear slightly different depending on where they appear. You can modify your ads, so they appear differently in the mobile news feed, desktop news feed, right-hand column, as well as on Instagram. The purpose of this blog is to provide you with a step […]

Social Selling: Generate and Convert More Leads When mastered, using social selling to generate and convert leads can be the most powerful tool in your arsenal. Read on for how to make the most of social. Social Selling is the future of sales. With the rise of the internet and social media, consumers have more […]

Linkedin Ads: Targeting Options Infographic   What to use this infographic on your website? Use the code below: <p><a href="https://digitalshiftmedia.ca/linkedin-advertising-targeting-options/"><img src="https://digitalshiftmedia.ca/wp-content/uploads/Linkedin-Ads-Targeting-Options-Infographic.jpg" alt="Linkedin Ads Targeting Options Infographic" width="792px" border="0" /></a></p> Download the JPEG, Hiqh-Quality JPEG, PNG , High-Quality PNG or PDF version. Please include attribution to https://digitalshiftmedia.ca/ with this graphic. What are LinkedIn Advertising Targeting Options? […]

Creating a Business Page on Linkedin Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization. Company pages help […]

What is LinkedIn Used For & How Can It Benefit Me? Have you ever tried searching what is LinkedIn used for? Chances are you are not alone! LinkedIn is the world's largest professional social network, specifically designed for the business community. The website was co-founded by Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Konstantin Guericke. […]

Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to […]

Business Leads: 5 Ways To Up Referrals and Win Leads There's a hack to earning new business leads - and it lies in optimizing your referral traffic. We're sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic […]